The full-service partner
your brand deserves.
Your embedded creative, content, and growth team — an energy agency that plugs into your brand and moves it forward, end to end. Strategy. Content. Commerce. One partner, every channel.
A full-service “energy” agency, built to elevate your brand.
We don't just hand you deliverables — we plug our energy in and own the outcome. Strategy, premium creative, and the channels that move revenue, run as one.
How we operateIn good company
Trusted across sport, consumer & culture.
01 The difference
Strategy and systems first.
Premium creative follows.
Built on years inside adidas, Nike, and EA Sports — applied with AI leverage to move faster than an in-house team.
01
AI-installed process
We build AI workflows into strategy and production — faster ideation, briefing, and asset generation, without losing craft.
02
Efficient brand strategy
Positioning, narrative, and quarterly plans that eliminate wasted effort and give every channel a job.
03
Commerce ownership
For CPG brands we run the revenue channels — Shopify, TikTok Shop, Meta, YouTube, LinkedIn, and the full web experience.
04
Growth by design
We drive conversions, traffic, and awareness against a proven system — then double down on what works.
ShopifyTikTok ShopMetaYouTubeLinkedInKlaviyoGoogleWeb Experience
02 The 2ND NTR System
One system.
Four moves.
A proven framework that turns fragmented effort into a repeatable growth engine.
01
Align
We embed to understand your brand from the inside out — product, story, audience, and culture.
2ND NTR Immersion Phase™
02
Plan
Narrative, channel priorities, and quarterly execution mapped before a single asset is made.
Annualized Brand Strategy
03
Produce
Content built in systems, not one-offs — engineered for reuse, consistency, and scale.
Bulk Content & Creative Systems
04
Distribute
Everywhere your audience is — organic, paid, retail, and commerce — with conversion as the scoreboard.
Social, Paid, PR, Commerce
Streamlining for the future
AI, built into everything we run.
We install best-in-class AI tooling across strategy, production, and distribution — so your brand ships more, moves faster, and stays ahead. The tech does the heavy lifting; the craft stays human.
03 Who we plug into
An embedded growth team
for how you operate.
Strategy · Creative · Production · Commerce · Optimization — one partner across every channel.
CPG & Ecommerce
Emerging to scaling consumer brands
We own the commerce engine — brand, content, and the channels that convert.
- Shopify & TikTok Shop builds & management
- Paid media (Meta, Google, YouTube)
- Email & retention (Klaviyo)
- Content & UGC production systems
- Retail & shopper campaigns
- Influencer seeding & partnerships
- AI-assisted creative systems
Funded Startups
Well-capitalized brands ready to scale
We turn capital and momentum into brand equity and durable demand.
- Brand positioning & identity
- Website & conversion systems
- Go-to-market & launch campaigns
- Full-funnel paid & lead generation
- Content operating system
- Marketing oversight & quarterly planning
- Fractional creative leadership
NIL & Pro Athletes
NFL · NHL · MLB · NCAA
White-glove brand building for athletes and their agents at any stage.
- Personal brand positioning
- Social growth strategy
- YouTube & podcast production
- Sponsorship & partnership decks
- Merchandise & product design
- NIL strategy
- Content production & distribution
— What we do
Specialized craft,
run as one system.
Three engines, one embedded team — each built to compound the others.
Positioning that earns its keep.
Narrative, channel priorities, and quarterly plans mapped before a single asset is made — so every dollar has a job and every channel has a reason to exist.
Brand positioningMessagingQuarterly roadmapAI-installed workflows
Built in systems, not one-offs.
Always-on production engineered for reuse, consistency, and scale — social content, athlete film, and motion that keeps your brand everywhere it needs to be.
Social contentAthlete filmMotionPhotographyEdit & post
We drive the revenue channels.
Shopify, TikTok Shop, paid media, and email — run as one engine with conversion as the scoreboard. We don't hand off deliverables; we own the outcome.
ShopifyTikTok ShopPaid mediaKlaviyoCRO
04 Selected work
Proof, across sport,
consumer & culture.
Systems built
to compound.
0
Years of brand building inside global sport & entertainment.
0
Unique assets created in 2025 across client channels.
0
Average growth across all client channels.
— The alternative math
Hire, outsource, or automate?
You don't have to choose.
One embedded partner with the craft of an agency, the speed of AI, and the accountability of your own team.
Swipe the table to compare →
| Second Nature | In-house team | Agencies | Freelancers | AI tools only | |
|---|---|---|---|---|---|
| Speed to output | |||||
| Brand-system depth | |||||
| AI-first workflow | |||||
| Commerce ownership | |||||
| Consistency at scale | |||||
| Strategic accountability |
StrongGap
Case Study
Activating Alessi Foods.
Modernizing a 75-year legacy brand — doubling growth, going viral, and building their digital commerce engine.
We elevated the visual standard across every touchpoint and rebuilt the commerce experience — stronger cultural relevance, deeper community, and a scalable foundation for long-term growth.
05 The Creative House
Global sports brand strategy & creative direction, for brands in need of the missing piece.
A message from the founder.
I built Second Nature to solve a problem I saw firsthand. At adidas, Nike, and EA Sports, the best work came from alignment — product, story, and culture working together. Most brands don't have that. They have fragmented teams and no clear system.
Second Nature is that system. We integrate into your business, install AI-driven process, and build a foundation designed for growth — creatively, culturally, and commercially.
Frank DiPinto
Founder
EA Sports Creative Director, Adidas Design Director, Former NCAA Athlete.
Jason Berry
Brand Strategy
Former Director of Brand Strategy at Players Health, Adidas.
Jake Swad
Account & Social
MA Social & Emerging Media, BS Finance, Former NCAA Athlete.
Wade Martin
Social
Social strategy & channel management.
Mykell Green
Content
Content production & creative systems.
Alex Restivo
Product Strategy
Director roles with Nike & Converse in product and talent.
06 Engagements
Plug in at the level
your brand needs.
Retainer partnerships built around outcomes. Scope and pricing are tailored — we'll scope the right fit together.
Foundation
Launch
- Brand positioning & identity
- Shopify / web build
- Starter content system
- Channel setup & analytics
- Quarterly strategy
Most brands start here
Growth Engine
- Everything in Launch
- Always-on content production
- Paid media + email revenue
- Shopify & TikTok Shop management
- Creator & influencer programs
- Monthly reporting & optimization
Full plug-in
Embedded
- Everything in Growth Engine
- Fractional creative & marketing lead
- Full omni-channel ownership
- Retail & event activations
- Dedicated production team
- Executive growth planning
NIL & pro-athlete programs are scoped individually. Every engagement is tailored to your goals, channels, and stage — let's find the right fit together.
07 Book a call
Let's map your
next chapter of growth.
Grab 20 minutes with our team. We'll pressure-test where you are, show you exactly how we'd grow your brand, and what plugging us in looks like. Pick a time below — or send a note and we'll come to you.
Prefer to write first? Send a message · creative@2ndntr.com
08 Let's talk